Search engines and advertising

In order to increase visitors to my site, I've done some advertising with Google Adwords and Yahoo. Up to this point, my site comes up with a pretty good rank for certain search terms but I figured every little bit helps with only a few hits a day.

However, since Yahoo and Microsoft have some sort of sharing arrangement I've been getting notices from Yahoo that I have to move my campaign over to Bing. I'm not a huge fan of Microsoft but I thought I'd look into the logistics of moving my campaign. (Nor am I a big fan of Google, for that matter, though they are hosting this blog my issues are mostly with Adwords). But, the first thing I saw when I clicked on the link for migration information was a message that it was strongly suggested that I install some software called 'Silverlight'. I figured I'd play the game for a moment or 2 to see what happened, since I'm running Linux and/or OpenSolaris (OpenIndiana) which is obviously not going to run a Microsoft application that will most likely want a registered version of Windows installed.

When I clicked on install, it took me to a page to download a Linux version called 'Moonlight'. Before I opted to install I decided to do some research. I found some very interesting information. Here are some links:

Reject moonlight now
Moonlight is a lead pony
Shining some light on Microsoft's Moonlight covenant

So in the end, I've decided to pass.